Professional hair stylists aren’t surprised by research showing the importance of psychological factors in people’s salon choices. Naturally, everyone prefers hairdressers with expertise in making hair look fantastic and knowing which changes are flattering for face shapes and features. Other aspects affect one’s choice as well. Anyone ready to find a different stylist may search online for the best hair salons near me.
Relevant Research
Research has found that almost 70% of hair salon customers continue going to the same place for psychological reasons. Sometimes that includes trusting the hairdresser’s advice about personal matters not related to cosmetology. Many customers like confiding in the stylist about their lives and their problems. The appointments feel a bit like therapy.
Others, though, prefer a hairdresser who isn’t particularly chatty. Stylists learn to adjust their approach to various clients. They intuitively understand when a customer doesn’t want to develop a personal relationship of any sort with the stylist.
Feeling Pampered
Either way, hair salon clients enjoy feeling pampered and catered to. That’s true whether they’re just getting a trim or an entirely new look. Many people feel extremely relaxed when someone washes, combs, and cuts their hair. The quiet sounds of the snipping scissors add to the effect. Men and women anticipate this when searching online for the best hair salons near me.
When someone searches online for a different salon to try, this person wants a hairstylist who will fully concentrate on each individual customer. That type of devoted attention is provided by organizations like The Evelyn Kershaw Salon shown at the website https://www.evelynkershawsalon.com/
