You know you need a website that looks great and functions even better, but with so many design elements to consider, it’s hard to know where to start. If you’re feeling overwhelmed, just take a deep breath. To get you started on the right track, here are five secrets to a stunning Denver web design that converts.
1. Keep It Simple
When it comes to Denver web design, less is always more. A busy, cluttered website will only serve to frustrate your visitors and send them running for the hills. Instead, opt for a clean, minimalist design that is easy on the eyes and won’t overwhelm your visitors.
2. Use Negative Space
Use the empty space on your website that surrounds your content. While it may seem counterintuitive, using negative space deliberately can make your content more accessible and readable. So don’t be afraid of a little white space—it can do wonders for your web design!
3. Think Mobile-First
With more and more people accessing the Internet exclusively via mobile devices, it’s more important than ever to make sure your website is designed with mobile users in mind.
That means working with someone at Tree Ring Digital to ensure that your site loads quickly on mobile devices and that all your content is easy to read and navigate on a smaller screen. Don’t forget about mobile-friendly forms and call-to-action buttons, too!
4. Utilize Dead Space
Just because an area of your website isn’t traditionally “clickable” doesn’t mean it can’t be used to drive conversions. Get creative with how you utilize dead space on your website by adding clickable elements like social media icons or CTAs in strategic locations. You might be surprised at how effective this can be!
5. Use Contrasting Colors Sparingly
When used sparingly and thoughtfully, contrasting colors can help guide visitors’ eyes toward important elements on your website, such as CTAs or opt-in forms. However, it’s important not to go overboard; too much contrast can be just as detrimental as too little. Use color theory to find the perfect balance for your website!
