The modern marketing industry is designed to move every brand to online campaigns, with the promise of impressive response rates. Ask a direct mail marketing company in Nashville, TN, and customers will discover the highest response rates remain with traditional postal mailings. Despite the attempts of online marketing companies, postal direct mail marketing in Nashville, TN remains the dominant form.
High Response Rates from Direct Mail Marketing
Online marketing cannot match the conversion rates for direct mail marketing in Nashville, TN. Direct mail marketing targeting existing customers has an average conversion rate of nine percent, with non-customer mailings converting at five percent. Compare these statistics with email marketing conversion rates hovering around 1.3 percent.
People Read Their Mail
The dominance of direct mail marketing in Nashville, TN, is based on the fact people read physical mail. For people aged 45 to 54, around 41 percent read the mail they pick up from their mailbox. People aged 55 and over read every piece of mail at a rate of 50 percent. Most people read all their mail to some extent before deciding which items to open.
Physical Marketing is Trusted
The number of Americans who trust physical mail is higher than those who trust online marketing. A reported 82 percent of Americans state they trust physical newspaper and magazine ads, compared to online advertising. Similar rates of trustworthiness are seen in materials from a direct mail marketing company in Nashville, TN.
To learn more about direct mail marketing, contact DNI Corp at https://dnicorp.com for more information.
