There are plenty of advantages when you promote your business with billboard advertisements in Norman, OK, but you can get the most out of your advertising budget with a few tweaks. In designing your billboard ad, take the time to consider how your ad will look from a distance. These tips can help you make an ad that will have a stronger impact on consumers in your community.
Embellish Your Logo
The purpose of your billboard ad is to generate greater recognition of your brand and products. For this reason, you shouldn’t be timid about creating a larger and bolder representation of your brand logo for the ad. While it shouldn’t eclipse the rest of the ad, your brand’s logo should be prominent and easily seen from the road.
Avoid Complex Messages and Imagery
While you don’t want to confuse or frustrate consumers, you do want consumers to be intrigued by your billboard ad. This involves using vibrant colors that aren’t distracting from the message you’re trying to send. Additionally, don’t use more than seven words on your billboard. Remember that people will be trying to read it as they drive by in a vehicle or ride by on a bicycle.
Test Your Ad
Before you submit your ad design for your billboard advertisements in Norman, OK, test out the ad with the arm length test. You should print out a copy of the ad, using the dimensions of a standard business card. As you hold the printout at arm’s length, can you see the details of the ad? If not, you will need to adjust the ad accordingly to ensure people will see it from the road.
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