As paradoxical as it might seem, a renewed interest in the field of marketing automation is helping to drive interest in advertising solutions that are focused on human customers. That’s because marketing automation doesn’t necessarily use content that’s automatically generated. Instead, they use technology to amplify the efforts of skilled marketing professionals.
Some firms might need a way to post material to various social networking services at different times of the day. They could have professionals from an advertising agency come up with a wide variety of different articles or photographs and then post these inside of a marketing automation solution, which will send them to the services in question whenever it’s convenient. This is far different from the conventional approach of attempting to post as much material to as many services as possible, which some services could misconstrue as spam-like behaviour.
With the proliferation of countless different social media services all over the web, it’s hard for any small business owner to keep up. Netizens who may have grown frustrated with the conditions of certain social media services tend to gravitate to other smaller ones that don’t yet have a large customer base. The cycle tends to continue once these sites get equally as top-heavy. Automation services can reach customers on any of them and even eventually learn which of these are most likely to produce results, since they measure the amount of engagement that each ad they place gets from the area it was posted on.
